MRV Chamber Work Plan 2021

Our strategy:

Destination Marketing
Create and execute an integrated, year-round marketing plan, to: increase visibility of the Mad River Valley in the destination marketplace; attract new visitors; and keep repeat visitors engaged.

Brand Equity
Be the champions of the Mad River Valley brand, to: develop and foster a recognizable brand image for the Mad River Valley; proliferate and manage its use by Valley businesses, towns, and organizations.

Create an engaged community culture of aligned goals, shared responsibility, and unified efforts among organizations, to: demonstrate and inspire a Mad River Valley ethos of optimism and enthusiasm.

On-going Efforts


  • Email Updates for Visitors
  • Email Update for Members
  • Weekly Lodging Meetings
  • Periodic Sector Meetings


  • Business Education Seminars
  • Community Conversation
  • Mad Mingles

Marketing  – Core Marketing Focus

Website Content – Updating content and navigation.

  • Things To Do – Experiences overhaul and ability to offer “Buy Now” on the website. Designed to provide; better, more usable content for visitors, improved SEO, tangible member benefit, increased membership.
  • Focus on the MRV’s “neighborhoods” as a theme it’s clear that many people don’t know about all the “ ’hoods” around the Valley.
  • Reinvigorate Relocation Page appreciating the renewed interest in moving to the MRV.
  • Institute a Chamber “Welcome Wagon” perhaps in coordination with realtors.

Marketing Initiatives

  • Develop Coordinated Co-op Advertising Program
  • Continued collaboration with neighboring communities of Stowe and Waterbury as part of the “Best of Route 100” initiative to promote our stretch of Route 100 as a destination. Initially cross linking web content and public relations effort. This may open up some grant opportunities for cooperative marketing
  • Develop avenues for cross sector promotions, e.g. between restaurants and retail.

Visitor Center

  • Continue to re-imagine and improve the Visitor’s Center guest experience.
  • Improve staffing and training of volunteers.

Finance & Management

  • Improved financial reporting with emphasis on cash flow.
    Monthly reporting to board


  • Fulfill membership level requirements
  • A particular focus will be on bringing in new members in emerging sectors and ones that have typically been underrepresented,

New Initiatives

  • Lead the effort to secure a comprehensive VOREC Grant for the MRV. This project will include a predestrian bridge over the Mill Brook linking the Dana Hill trail system with the downtown and the Mad River Path. It will also o include a new Trail Hub – Visitor’s Center, new public parking and public rest room facilities.
  • Further refinement of the stewardMRV initiative and development of a long-term sustainability plan for this vital project.
  • Develop 24/7/365 virtual volunteer presence at the Visior’s Center.