Strategic Plan

Our focus is on the Mad River Valley of today and tomorrow.

In 2017, we set out to re-envision the Mad River Valley Chamber of Commerce, so that we can continue to be a relevant, sustainable, positive resource for the Mad River Valley.  As a result, we adopted a comprehensive strategic plan to define our focus and guide our work.

Our vision:

The Mad River Valley will be an economically thriving, socially vibrant community that appeals to vacationing visitors, and offers positive work-life balance for business owners and a favorable amenity-serenity balance for full-time residents and second home owners.

Our mission:

To improve the economic well-being of Mad River Valley businesses, through leading destination marketing, building brand equity, and creating a unified and engaged culture.

Our strategy:

    Create and execute an integrated, year-round marketing plan, to: increase visibility of the Mad River Valley in the destination marketplace; attract new visitors; and keep repeat visitors engaged.
    Be the champions of the Mad River Valley brand, to: develop and foster a recognizable brand image for the Mad River Valley; proliferate and manage its use by Valley businesses, towns, and organizations.
  3. UNITY
    Create an engaged community culture of aligned goals, shared responsibility, and unified efforts among organizations, to: demonstrate and inspire a Mad River Valley ethos of optimism and enthusiasm.

Click here to see an overview of the strategic plan and supporting work plan.

Questions?  Contact Jasmine Bigelow, Executive Director at or 802-496-3466