Strategic Plan

Our focus is on the Mad River Valley of today and tomorrow.

In 2017, we set out to re-envision the Mad River Valley Chamber of Commerce, so that we can continue to be a relevant, sustainable, positive resource for the Mad River Valley.  As a result, we adopted a comprehensive strategic plan to define our focus and guide our work.

Our vision:

The Mad River Valley will be an economically thriving, socially vibrant community that appeals to vacationing visitors, and offers positive work-life balance for business owners and a favorable amenity-serenity balance for full-time residents and second home owners.

Our mission:

To improve the economic well-being of Mad River Valley businesses, through leading destination marketing, building brand equity, and creating a unified and engaged culture.

Our strategy:

  1. DESTINATION MARKETING
    Create and execute an integrated, year-round marketing plan, to: increase visibility of the Mad River Valley in the destination marketplace; attract new visitors; and keep repeat visitors engaged.
  2. BRAND EQUITY
    Be the champions of the Mad River Valley brand, to: develop and foster a recognizable brand image for the Mad River Valley; proliferate and manage its use by Valley businesses, towns, and organizations.
  3. UNITY
    Create an engaged community culture of aligned goals, shared responsibility, and unified efforts among organizations, to: demonstrate and inspire a Mad River Valley ethos of optimism and enthusiasm.

Click here to see an overview of the strategic plan and supporting work plan.

Questions?  Contact Jasmine Bigelow, Executive Director at jasmine@madrivervalley.com or 802-496-3466