Gearing Up for the Holidays in the Mad River Valley

The Mad River Valley Chamber of Commerce and the retail business community  are working together to promote the holiday season. Instead of focusing on one specific day or weekend, we will be viewing it as a season-long retail initiative coupled with our on-going buy local campaign. There are always a lot of events, activities and sales going on throughout the holiday season and the idea is to package them all under a single Holidays in the Mad River Valley promotion.

Here is preliminary draft of a new Holidays in the Mad River Valley web page that we can point to and share via our collective social media platforms,  email marketing and public relations efforts. It will also enable our business community to leverage value with paid advertising opportunities.

These are the kinds of events that folks generally have planned anyway such as visits by Santa, gingerbread house competitions, caroling, sidewalk sales, Small Business Saturday and the like. The goal is to encourage innovation and celebrate  all the things amazing things going on in every “neighborhood” in the MRV; Warren Village, Mad River Green, Village Square, Middlesex/Camp Mead and the mountains. By having this website as a framework that can be promoted collectively, event organizers can focus on developing the event, encouraging customer traffic and engaging in commerce. We also hope it will spur cooperation in coordinating events and activities in each of the “neighborhoods”.

So how can your business get involved?

• Let us know what events you have planned so they can be added into the mix.
• Work with the folks in your “neighborhood” to coordinate events that will draw traffic.
• Share Holidays in the Mad River Valley with your customers through your social media channels.
• Use the #mrvholidays and #shopmrv hashtags.
• Use the Mad River Valley logo in your holiday advertising.
• Let us know if you are interested in participating in print and/or radio cooperative advertising programs.

As you can see below there is already a solid foundation of activities and events. Here is a rough draft of what is already on tap, these will all include direct links to each event.

Ongoing and Potential Country Christmas Events

Fluid Expression – Art Show at MRV Arts Gallery – Wed, Thurs & Fri 1 to 5 PM
Local Artisan’s at Mountain Rose – November 26 1-5 pm                                                                                                                                          Sugarbush Wall of Fame Celebration – December 11
Mad River Chorale Holiday Concert – December 11
Moretown Artisan’s Sale – December 11  
Sugar Bash Celebrating 63 Years of Skiing at The Bush – December 17
Sugarbush Blizzard Boogie – December 19
New Year’s Eve Fireworks & Torchlight Parade – December 31
Mad River Glen’s Opening Day – December 11
Family Gingerbread House Workshop

  #shopmrv