Mad River Eye Care: Seeing the Way to Stardom

The Mad River Valley has a new rock star!  And, while he used to play the bass in a punk rock band, that is not what his fans are raving about.

The star is Dr. Shannon Mitchell, and his gig is Mad River Eye Care.

Here are a few comments from the fan club:

  • “I feel remise in not telling everyone how great this new business is.”
  • “Dr Shannon Mitchell is very personable.”
  • A beautiful practice with excellent customer service and the best optometrist around.”
  • “I recommend this wonderful practice right here in the Valley!”

Mad River Eye Care is the only eye health provider in the Mad River Valley, and from all accounts, they provide superior customer service and care.

“I don’t like the factory or conveyor-belt-process feeling,” says Dr. Mitchell, “And, want to make sure I take my time with my patients and really explore all their concerns and needs.”  Another thing that makes them stand out is their unique selection of glasses, which includes several lines that can’t be found anywhere else in Vermont.  And, yup, they carry sunglasses for all you other rock stars out there.




Dr. Mitchell opened Mad River Eye Care in 2018 because he wanted to open his practice in an area that has a unique rural flavor and laid back feeling. “I also wanted a place where my business could really be an asset and improve accessibility to eye care for the area’s residents, and so far, this has been the perfect spot.”

One of the benefits of opening a practice from scratch is that Dr. Mitchell was able to acquire the latest diagnostic equipment, which rivals larger urban practices.  This allows him to make the examination thorough, but comfortable and efficient.

We are truly happy to welcome Dr. Mitchell and his band of eye care specialists to our stage! Here’s to a long, successful tour in The Mad River Valley.  Rock on!