Marketing Opportunity: Boston Herald
We’re working with our friends at the Boston Herald on a special Mad River Valley coop in the September 6 issue, ‘Roadtrips’ section. Just in time to lure additional leaf peepers to the Valley. Our friends at the Vermont Department of Tourism and Marketing are subsidizing!
The cost to participate is $600, and includes a 1/4 page color ad in the newspaper, and an online banner ad with 50,000 impressions on bostonherald.com. As a bonus, each participating partner will be mentioned in the accompanying editorial about the Mad River Valley,* which will also live on the Herald’s website for 2 weeks.
*We need at least 4 participants to secure our very own Mad River Valley-focused editorial. Otherwise, we’ll be included in the larger Vermont story. Which isn’t bad… but having our very own story would be better.