Marketing Opportunity: Boston Herald

Hi everyone!

We’re working with our friends at the Boston Herald on a special Mad River Valley coop in the September 6 issue, ‘Roadtrips’ section.  Just in time to lure additional leaf peepers to the Valley.  Our friends at the Vermont Department of Tourism and Marketing are subsidizing!

The cost to participate is $600, and includes a 1/4 page color ad in the newspaper, and an online banner ad with 50,000 impressions on  As a bonus, each participating partner will be mentioned in the accompanying editorial about the Mad River Valley,* which will also live on the Herald’s website for 2 weeks.

*We need at least 4 participants to secure our very own Mad River Valley-focused editorial.  Otherwise, we’ll be included in the larger Vermont story.  Which isn’t bad… but having our very own story would be better.

Click here for all the details, and contact Jeff Buckman with questions or to sign up.  Note, the deadline is August 30!