Vermont Attractions



While there’s lots to do in our Valley, our location in the heart of Central Vermont makes us the perfect base from which to discover Vermont’s other attractions. Within an hour drive of the Mad River Valley, one can tour many of the following destinations in one day!

The Store (802) 496-4465

Enjoy the finest in gifts & decorative accessories, gourmet cookware, housewares, linens, gift baskets, bath items, cookbooks, specialty foods and much, much more. For over 46 years, The Store has been pleasing Vermonters and people around the world with its extraordinary selections, exceptional style and its caring service. Housed in a magnificent historic 1834 building,…


Ben & Jerry’s Homemade (802) 882-2040

Only 20 minutes away, take the guided tour, learn their history, eat the ice cream! Open Daily. The factory offers tours daily except on Thanksgiving Day, Christmas Day and New Year's Day. From late October till the end of May tours start at 10:00 AM and during the rest of the year they start at 9:00 AM. While production schedules vary, the tour is fun at all times and always includes a generous sample! If you have a group of 10 or more, you can reserve a tour time by calling 802-882-2040. To get there from the Mad River Valley head north up Route 100 and keep on 100 at the 100/100B intersection 5 miles north of Waitsfield. Join Highway 2 west and go through Waterbury (being careful to observe the 25 mph speed limit) then turn north again on Route 100 towards Stowe. Ben & Jerry's is on the left about a mile north of I-89. Driving time from the Mad River Valley is about 25 minutes.

Lawson’s Finest Liquids 802-496-HOPS

Lawson’s Finest was founded in 2008 by Sean and Karen Lawson with a highly acclaimed, small batch artisanal brewery located in Warren, Vermont and in 2014 added an alternating proprietorship in Stratford, CT where their flagship Sip of Sunshine IPA and Super Session beers are brewed. In 2018 after over two years of planning, permitting…