Seven Days – MRV Destination Co-op Ad Program
The MRV Chamber is working on a Co-op advertising opportunity to create a unified presence in Seven Days, Vermont’s largest circulation newspaper. The goal is to enable Mad River Valley businesses to advertise in a substantial, consistent, well thought out way throughout the year under a cohesive Mad River Valley umbrella. The goal being to present the MRV as a destination with full page ads on a monthly basis (if not more if there is sufficient interest). We already have local MRV businesses that advertise regularly in Seven Days and our goal is to use the existing advertising invesments as an anchor and leverage their them to coordinate our community’s efforts to drive Vermont-based visitors to the MRV. Here is the concept for the plan in a nutshell
- Commit to full page monthly MRV ads in Seven Days
- Provide advertising commitments to lower the cost for all
- MRV Chamber subsidizes the cost for the ads
- Get commitments from chamber members to fill the slots throughout the calendar
- Businesses can clearly budget their investments
- Create a presence of the MRV as a true destination
- Incorporate overall MRV branding
This advertising vehicle would promote our community and your business to the 91,000 weekly readers and another 87,000 digital readers. Seven Days readers are active and educated individuals, most of whom live within an hour and a half of Burlington. They love to eat, attend cultural events and shop. They’re loyal, and they buy local. Learn more about Seen Days’ reader demographics.
Our plan is to provide between 4 and 8 advertising slots under a Mad River Valley umbrella. Here is some basic information about this opportunity;
- Full Page Open Rate Color ad is normally $2,115
- Full Page – Monthly Discounted 12 times/ year rate would be $1,845
- Chamber would subsidize the Full Page ad buy reducing the monthly cost to $1,600
- Each advertiser would be responsible for providing ad artwork in advance of each month
- A full annual commitment of the ad space would be required before going forward.
Your advertising rate would be:
- Monthly 1/4 page color advertising for year – $400 X 12 months = $4,800 (a 37% savings off open rate)
- Monthly 1/8 page color advertising for year – $200 X 12 months = $2,400 (a 37% savings off open rate)
Let Us Know if You Are Interested in Advertising
Call (802) 496-3409.
